Since the 1980s-1990s we have seen not that many new tools & techniques within the area of strategy and competitive intelligence. Research of SCIP during the last couple of decades confirms this. We still speak of Porter’s Five Forces, Where-to-Play & How-to-Win, Strategic Sweet Spot Analysis, Strategy under Uncertainty, Porter’s Four Corners Analysis, Extrapolation, Key Success Factor Analysis, Scenario Planning & Analysis and SWOTI. Most managers, professionals and leaders are familiar with these tools and techniques.In this article I argue for a totally new way of looking at strategic planning & competitive intelligence. And how I was able to implement this at our company.