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VUCA

Black Swans, Grey Swans and Gray Rhinos

Every manager in every company business function is part of a high-impact VUCA world: Volatility – Uncertainty – Complexity – Ambiguity. In this VUCA world, Nassim Nicholas Taleb published his famous book “The Black Swan” in 2007. Based on Taleb’s Black Swans, we have been using the phenomenon of Grey Swans with our unique Grey Swan Analysis. In the spring of 2016, Michele Wucker came out with her book “The Gray Rhino”, on the basis of which we added ‘Gray Rhino Analysis’ to our strategic intelligence practices.

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Strategic Intelligence in Israel

The above is one of the testimonials concerning our Master Class held in Tel Aviv, Israel, in 2016 with 45 business professionals attending from a wide variety of industry sectors. It was a real challenge for us to work with these Israeli professionals in what is seen as the “cradle of the most advanced intelligence practices in the world”. Our host was the Israel Export Institute.

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Top management and change

We frequently ask ourselves “Why doesn’t top management see change?” In 2014, the Dutch financial newspaper, Het Financieele Dagblad, published an astonishing article about another international Dutch company taken by surprise: SBM Offshore. This company is active in the global offshore oil & gas exploration business. The newspaper heading was “Market forces us to lay off jobs”.

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