SEPP BLATTER

Narcissism is widespread at the top in both private and public companies as well as in non-profit organizations and the public sector. Narcissism is a necessary element for effective leadership, but it can, however, also become a negative trait. So we may therefore speak about positive and destructive narcissism. Examples to be emulated are Steve Jobs (Apple), Michael Eisner (Walt Disney), Jack Welch (GE), Ingvard Kamprad (IKEA), Henri Ford (Ford Motor Company), Freddie Heineken (Heineken) and Richard Branson (Virgin).

In the fall of 2015, we published our book “Big Boys Big Egos and Strategic Intelligence”, the fifth book in a row on business-, competitive- and strategic intelligence since 2000. Scientific research on narcissism lies at the basis of this book, which is based on a sample of 950 CEOs of the S&P top-500 companies during the period 1992-2009.