“Why don’t companies last forever? Why do so many companies face serious problems after years of success? Why does management not react if the success rate of organizations comes to an end?”This is because your company’s internal business intelligence dashboards, your big-data analytics, and the managers with titles like market insights, customer insights, marketing intelligence and market intelligence do not deliver the right intelligence!
Choosing a strategy entails making decisions that explicitly cut off possibilities and options. It is a natural reaction to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. The strategic plan is supported with detailed spreadsheets that project costs and revenues quite far into the future. At the end of this strategy process everyone feels much less scared; so this is about coping with fear of the unknown.