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PANASONIC

Is your company losing market dominance?

We all know the Intel Company which became famous because of “Intel inside”. Another key event we remember of Intel was the publication in 1996 of the bestseller “Only the Paranoid survive” of former legendary CEO and founder Andrew Grove. For decades Intel has dictated and dominated the world of semiconductors, microprocessors and chips. Andrew Grove stated in the late 1990s : “Strategic Intelligence is a pre-condition for existence”. In the 1990s/2000s Intel has been leading in strategic intelligence. State-of-Art. However, what happened to Intel?

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Companies do not exist for ever

“Why don’t companies last forever? Why do so many companies face serious problems after years of success? Why does management not react if the success rate of organizations comes to an end?”This is because your company’s internal business intelligence dashboards, your big-data analytics, and the managers with titles like market insights, customer insights, marketing intelligence and market intelligence do not deliver the right intelligence!

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Too many companies like the comfort zone when working on strategy

Choosing a strategy entails making decisions that explicitly cut off possibilities and options. It is a natural reaction to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. The strategic plan is supported with detailed spreadsheets that project costs and revenues quite far into the future. At the end of this strategy process everyone feels much less scared; so this is about coping with fear of the unknown.

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