In our daily strategic intelligence practices, we regularly list several Key Predictive Indicators (KPIs) to see what the near future might tell us. This is not forecasting. It is, however, based on delivering perspectives going beyond the brutal facts, by creating crucial foresight and early warning. Our governments, banks, the European Commission, national forecast institutes and our uncritical media tell us that we can expect economic growth. We don’t believe this! Our early warning analyses indicate the opposite.
Strategic intelligence enables top management to foresee the opportunities and threats in a timely fashion. At the end of the day who is accountable? Being agile as a company depends on developing two key capabilities: responsiveness and organizational flexibility. Many of us see new business opportunities. However, most of us are concerned that our companies lack the skills needed to meet future competitive threats.
The result is the rapidly-increasing pressure on earnings which results in cost-cutting and laying-off people. We read stories like this daily in the media, where top management explains that market conditions have changed, that customer behavior has changed, that new competitors with new business models have entered the market, or that a new technology was accepted much faster than initially thought. Who can we blame for this?