“If generals can’t do without good intelligence, why do CEOs think they can?”This statement is one of my favorites. Be aware that the vast majority of companies do not have a strategic intelligence capability in place. Almost every company may be surprised by changing market conditions and disruption.
The result is the rapidly-increasing pressure on earnings which results in cost-cutting and laying-off people. We read stories like this daily in the media, where top management explains that market conditions have changed, that customer behavior has changed, that new competitors with new business models have entered the market, or that a new technology was accepted much faster than initially thought. Who can we blame for this?