Since the 1980s-1990s we have seen not that many new tools & techniques within the area of strategy and competitive intelligence. Research of SCIP during the last couple of decades confirms this. We still speak of Porter’s Five Forces, Where-to-Play & How-to-Win, Strategic Sweet Spot Analysis, Strategy under Uncertainty, Porter’s Four Corners Analysis, Extrapolation, Key Success Factor Analysis, Scenario Planning & Analysis and SWOTI. Most managers, professionals and leaders are familiar with these tools and techniques.In this article I argue for a totally new way of looking at strategic planning & competitive intelligence. And how I was able to implement this at our company.
The statement above was made by Tarun Khanna in Harvard Business Review in both September and November 2014. Context is the background in which a future event takes place, it is often real or perceived and includes factors such as geography, genders, industries, job roles, attitudes, beliefs, values, politics, cultures, symbols, organizational climate, the past, personal ethics and the preferred future.