This statement is the key message in a crucial publication in HBR in June 2016, about the extremely expensive mistakes in M&A, which seem to be unstoppable! This has been going on for 40-50 years!
“Why don’t companies last forever? Why do so many companies face serious problems after years of success? Why does management not react if the success rate of organizations comes to an end?”This is because your company’s internal business intelligence dashboards, your big-data analytics, and the managers with titles like market insights, customer insights, marketing intelligence and market intelligence do not deliver the right intelligence!
In the previous post “Companies compete in arenas, not in sectors of industry” we explained how crucial it is to go beyond an industry analysis towards analyses of arenas. This means it is no longer enough to look at the industry sector in which your company competes. A further step Is required, namely conducting an analysis of the ‘competitive arena’.