In the previous post “How do we manage disruption?” we described how Nokia’s market position in 2010 was compared with a blazing oil platform leaving employees the choice of either jumping into the water even it was 100 meters deep and freezing cold, or staying on the rig and getting burned. In 1996, Intel’s Andy Grove of Intel published “Only the Paranoid Survive”.
“Assess opponents’ conditions, observe what they do, and you can find out their plans and measures”, Meng ShiThe above statement is straightforward and the marketers in your organizations should have the answers! Customers can make a purchase anytime, anywhere. Marketing is asked to do more to drive growth, with the same or fewer resources, while their spending is increasingly subjected to a new level of scrutiny.