FEBRUARY 2014 / NO. 1
TAGS: EARLY WARNINGS, COMPANY RADAR ROOM
Early warning
“It requires courage to give countervailing power to inspired, applauded and obstinate strappers”, Hans Zwarts
Imagine that your organization has a Company Radar Room which enables you to deliver the ‘early warnings’ that drive innovation, new market opportunities and business transformation, with the aim of getting to the future first?
Most of us like to hear what we expect to hear! Most of us are looking for and are able to understand the limited slivers of our positions within the market. The information that generates this understanding is myopic. We tend to discard the emergence of anything unanticipated or irregular. One of the big challenges in business is to scan the right data and information at the right time and foresee the changes at the periphery of our organizations in a timely fashion. Generally, we are very good at this. Ask yourself these three questions:
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Why is the existence of a company not assured forever?
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Why do so many companies face serious problems after many years of success?
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Why doesn’t management react even when the organization’s success rate drops?
The answer lies in the failure to adapt, in good time, to discontinuous change. What happens is that strategic competitive advantage in the market is lost, which leads to pressure on sales/margins and thus cash flow, which then leads to problems of liquidity.
A Company Radar Room provides early warning before your brands, products, and customer solution services lose their unique positioning in the market place.
We are proud to have implemented such a Company Radar Room at one of the leading retailers in Europe.
“Genius is not in thinking up ideas, it’s in executing them”
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