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Two-day Master Class in Competitive Intelligence - March 6-7 2012
"A competitive intelligence capability in an organization can prevail senior manegement from corporate dyslexia"
“This International Two Day Master Class is recognized in Europe as the most comprehensive, professional and leading course in Competitive Intelligence today” |
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In depth understanding of the interrelations of Business, Organizational and Competitive Intelligence towards Enterprise Intelligence. |
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How to professionalize Competitive Intelligence with the organization: briefing, identify the real needs, how to find the right information, how to structure the information. |
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How to gather / exchange / evaluate / process the information in an effective and structured way. |
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How to get more information from primary and non-published sources. |
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Adequate analysis of information overload. |
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Methods, techniques and tools for analysis. |
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How to produce appropriate intelligence reports. |
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How to transform from an information provider to a problem solver. |
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How to position and build a structured Competitive Intelligence process in the organization. |
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How to build an internal and external network in the organization. |
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How to establish and implement a system, a shared CI platform, to successful monitor the dynamics in the competitive landscape. |
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How to discover synergies between desk research, field research and analysis. |
| "The Master Class CI was tremendous food for thought. Densely packed with examples, case studies and many useful & usable tools. Joseph Rodenberg is deeply passionate about the importance of competitive intelligence in business. Joseph’s passion and enthusiasm make this Master Class both inspirational and enjoyably. Highly recommended".
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Peter Richardson of Nokia |
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| "To the point, actionable and inspiring…. The Master Class was spot-on. By combining theory and real-life examples, this master class provided me a roadmap for taking CI to the next level".
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Marleen Godthelp of Philips Netherlands |
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| "Either through real case studies or a series of powerful analysis tools, this master class proves you the undeniable role of competitive intelligence for your company and in all decision-making processes".
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Nathalie Cranshoff of GDFSuez |
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| "The combination that Joseph Rodenberg offers of in-depth and hands-on experience, thorough knowledge of CI, strategy and management, as well as the real-life case studies provides for a high learning curve and optimal results".
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Dr. Eduardo Flores Bermudez of Bayer HealthCare Germany |
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| "This Master Class offers a down-to-earth, ready to use approach to start with CI in your company right away. The need of having competitive intelligence in place in your company is evident".
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Larissa van Streun of Heineken International |
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| "The advanced CI Framework of RT&A is a must attend master class for decision makers in organizations that aim to win the market competition consistently and confidently".
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Trupti Shah of Reliance Industries, India |
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| The Masterclass takes place at Motel De Biltse Hoek in De Bilt, suburb of the city of Utrecht. |
Participant cost are Euro 1975,- excluding VAT and including lunches and coursematerials.
Cancellations before February 22nd are subject to a 25 percent administration fee.
We regret that after this date we cannot give refunds although a substitute delegate is welcome. |
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