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Two-day Masterclass in Competitive Intelligence
One-liners
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| "Rodenberg gives you in his Master Class all the important building blocs and insights to create best practices in CI. Competitive Intelligence delivers you the essentials for creating Strategic Marketing and beyond"
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Peter Oosterling of PIM – Dutch National Platform of Innovation in Marketing |
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| "I like to thank Joseph for sharing his tremendous knowledge with us. I experienced this Master Class as very valuable and I have become a strong advocate for CI in my company"
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Milco Aarts of Xpring / former journalist of the Dutch Newspaper De Telegraaf |
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| "Market Intelligence is having the courage to have a collective ambition, the critical eye and mind to transform this in a future truth. The Master Class CI gave us the insights and tools to achieve this"
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The joint MI-Team of Delhaize, Belgium |
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| "It’s the best training I have ever attended on "intelligence compilation". It has been full of methods to be discovered and practiced. The best value for money"
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Sahabudin Basiron of Time Corporation, Kuala Lumpur |
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| "The Master Class CI brings together professionals with various levels of work experience and a wide range of cultural backgrounds. Thus, the participants are mutally benefitting in sharing information which is amplified by Joseph Rodenberg’s rich professional experience, his way to motivate and arise interest in CI. This Master Class was very valuable, also for me as a young professional. I have learned and enjoyed it a lot"
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Laura Kreiling, Fresenius Medical Care Deutschland, Germany |
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| "To think the unthinkable is a great challenge, but attending the Master Class CI with Joseph makes this not Impossible"
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Dato Arshad Hamzad of Malaysian Maritime Academy, Kuala Lumpur |
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| "By attending this Master Class I got the perfect insights how the methodologies and techniques are used in the business world. The Dutch Police can learn a lot from the intelligence developed in the profit sector"
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Hans Hogeboom, Regional Director Dutch Police Forces |
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| "An eye-opener with comprehensive information given in a two days course. Excellent methods to cultivate and implement, even for big or small organizations. Definitely inspires people who have used intelligence as these tools bring a different perspective and horizon"
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Fariza Abdul Malek of MISC Asia Trade Liner Business, Kuala Lumpur |
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| "It is an inspiring overview of useful tools to develop competitive intelligence in my company. I understood the importance to implement them"
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Anne-Sophie Cottez of GDFSuez, France |
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| "The Master Class Competitive Intelligence gives great insights to open your eyes and mind and look outside and let the world in"
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Hans De Beer, Dutch National Chamber of Commerce |
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| "An intensive learning programme, providing the participants with comprehensive learning approaches of the theory and practices of Competitive Intelligence"
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Faridah Seerom of Central Bank Malaysia, Kuala Lumpur |
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| "Great mindset. Start intelligence NOW!"
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Ivo de Jong, Dutch national Chamber of Commerce |
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| "Know your enemy and know yourself and you can fight a hundred battles without disaster. Sun Tzu. The Master Class has opened up to me on how important and critical competitive intelligence is in ensuring the success of my company for the future"
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Jeffri Mohd Said of Time Corporation, Kuala Lumpur |
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| "The Master Class Competitive Intelligence offers an immersive experience to actionable CI practices and research tools, methods and frameworks to make the most out of daily CI activities. Especially the case studies provide valuable insights in peer best practices and prove to be a successful teaser to step up your own game. Very much appreciated"
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Xavier Janssens of ASML, The Netherlands |
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| "The Master Class CI consists of a lot of good things to develop and build on. Follow the progress and be aware of the happenings. It creates sustainability"
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Sharila Nik Mohd Salleh of MISC New Zealand Trade Liner Business, Kuala Lumpur |
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| "The Master Class provides you with many good ideas and useful tools to improve your company’s competitive intelligence. Joseph Rodenberg makes with his enthusiasm an interesting area such as competitive intelligence even more interesting"
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Eva Halla of Metso, Finland |
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| "In the two day Master Class, I have realized the importance of collecting, disseminating and taking action on insightful intelligence. Many companies failed, not because they are managed by bad managers, they failed because the good managers failed to look beyond the company’s successes from the past. The Master Class has definitely opened up my mind and provides me with tools which I can apply immediately"
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Seng Way Seng of Genting Malaysia, Kuala Lumpur |
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| "The Master Class provided an excellent set of methods and insights on how to move competitive intelligence more analysis-based, with numerous case examples. Joseph’s expertise and experience was great and his enthusiasm for the topic was highly evident"
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Klaus Kianen of Metso, Finland |
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| "You will not mind going through this bubble bursting exercise, because the knowledge gained will leave you feeling positively excited towards constructing the right strategy for company growth through Competitive Intelligence"
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Shariza Hashim of CCM Pharmaceuticals, Kuala Lumpur |
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| "Joseph, thanks for your enthusiasm in this inspiring, extensive and intense two day master class, the place where theory and practice meet. I’ll do my best to implement step-by-step some of this knowledge in my every day business"
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Jacqueline Shields of Merck Serono, Monaco |
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| "The Master Class Competitive Intelligence is an excellent platform to have a better understanding of analytical tools and methods availlable that might be of strategic impact to your business"
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Redza Arbee of MSC, Malaysia National ICT Initiative, Kuala Lumpur |
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| "I found the Master Class very informative and I highly recommend this to anyone working in the intelligence domain"
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Dr. Irfan Bashir of Denso Sales, United Kingdom |
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| "An enthusiastic tutor who brings an excellent overview of the whole span of competitive intelligence. This Master Class gave me great insights and tools that enable me to take competitive intelligence to a higher level at UPC"
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Dieuwke Sytema of UPC Business, The Netherlands |
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| "This Master Class gives you the brutal truth about competitive intelligence. All you need to know to start or to improve competitive intelligence in your company, presented in an information dense and enthusiastic way"
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Dr. Sigrid Ruuls of Genmab Biologics, Netherlands – Denmark |
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| "This Master Class gave me excellent new CI methods that I can use in my daily work. It taught me how I should define CI, so that Nokia truly benefits from it. I also learned that CI is essentially about people and why visualization of CI is so important. With practical examples and enthusiasm Joseph ensures that your focus stays sharp throughout this Master Class. I highly recommend this course"
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Teemu Turkki, Senior Specialist Planning & Roadmapping at Nokia, Finland |
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| "In this Master Class, Joseph offers very fast many valuable insights how to improve the foresights on the dynamics of change in the organization’s external business environment"
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Willem Schrieks of Royal BAM Group, The Netherlands |
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| "If the banking sector would have followed Rodenberg’s way of thinking, the brutal truth would have been communicated earlier and the disaster around the international banking crises could have been prevented"
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Aldo van Duivenboden, former Director Sales and Business Development of EXIN, The Netherlands |
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| "The master class was an eye-opener to me, I saw all the pieces of the puzzle falling together creating the total landscape where competitive intelligence makes the difference for companies to become successful becoming a major player in their battlefields. The tools and cases illustrated during this master class are brilliant and easy to use"
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Ahmet Turhan of Eaton Electric |
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| "An excellent overview of strategic competitive intelligence by an enthusiastic tutor with years of experience in the field"
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Wouter Weddepohl of NL Energie Maatschappij |
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| "Mr. Rodenberg explained in a very practical way Why and How competitive intelligence should be on every CEO's strategic agenda"
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Kamiel Steevens of DSM |
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| "The discussions were intellectually stimulating and excellent. I look forward to being able too implement all that I learned during this master class"
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Dr. Abha Shroff of Shroff Eye Clinics, India |
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| "The advanced CI Framework of RT&A is a must attend master class for decision makers in organizations that aim to win the market competition consistently and confidently"
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Trupti Shah of Reliance Industries, India |
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| "This master class has really provided me insights and vision to successfully running the business. It has helped me in added value, in thinking and in approach altogether"
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Ketan Sahani of Nilkamal Plastics, India |
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| "The master class CI is excellent and helps you to view competition from a different angle. It helps you to choose for analyzing competition meeting your company needs"
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Sujata D’Souza of Solvay Pharma, India |
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| "A two day master class on advanced CI analysis was excellent. It was quite informative about CI practices and methods across the globe. I was impressed when I saw the case studies as to how a company can benefit or loose by having or not having CI systems"
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Paul Sudhakar of The Times Group, India |
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| "Thank you for the insightful training on CI. I found the techniques and methodologies shared in the master class highly applicable to my work as a knowledge consulting professional. At the same time, it was equally interesting to meet people from completely diverse industry backgrounds"
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Gagan Kaul of Netscribes, India |
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| "Especially applicable during this volatile business environment, there is a great need of competitive and strategic intelligence. This international master class covers all aspects needed to assist you and your company to find the best opportunities during these interesting times"
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Indicium Group |
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| "Either through real case studies or a series of powerful analysis tools, this master class proves you the undeniable role of competitive intelligence for your company and in all decision-making processes"
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Nathalie Cranshoff of GDFSuez |
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| "An amazingly incredible learning experience which gave me the complete overview of successful competitive intelligence"
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Niels Snoek of Fontys University |
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| "Thank you for your dedication to run this master class and to bring to us up to speed with regard to competitive intelligence. I really enjoyed the master class and I am sure I will use the various of the analysis tools you showed us, step-by-step"
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Cornelia Kuse of Bayer Cropscience |
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| “Thank you for this Master Class. I am already using all the materials you taught us: definitions, benchmark, grids of analysis, methods and last but not least your enthusiasm which is very motivating for me to lead the changes in day to day business life”. |
Catherine Guaino of GDF Suez France |
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| “To the point, actionable and inspiring…. The Master Class was spot-on. By combining theory and real-life examples, this master class provided me a roadmap for taking CI to the next level”. |
Marleen Godthelp of Philips Netherlands |
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| “A unique and remarkable Master Class; clear, comprehensive insights and concepts with the urge on rethinking the current way of doing things in the domain of CI”. |
Johan Struyve of GDF Suez Belgium |
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| “The Master Class not only provides you with insights in gathering information and processing it, but it teaches you to develop from knowledge provider to someone who provides your company or your customers with the next step: Intelligence. It gives you the tools needed for analyzing the company and its surroundings and teaches you how to implement intelligence as a core competence”. |
Jelle Rowold of Ziggo |
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| “Logic brings you from A to B and imagination brings you everywhere. Albert Einstein on creative intelligence”. |
Michael Doves of DIKW Consulting |
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| “If you want to make sure you know all about implementing competitive intelligence in your organization, then this Master Class CI is a must for you”. |
Johan van Oosten of TNT Post Parcelservice |
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| “The Master Class CI was tremendous food for thought. Densely packed with examples, case studies and many useful & usable tools. Joseph Rodenberg is deeply passionate about the importance of competitive intelligence in business. Joseph’s passion and enthusiasm make this Master Class both inspirational and enjoyably. Highly recommended”. |
Peter Richardson of Nokia |
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| “To my view the Master Class will help both those who aim to establish CI in the company and those who already practice it. The cases used give thorough understanding of the business and the tools and patterns I surely will implement in my work. I like to recommend each one from whatever industry sector, to attend this Master Class”. |
Elena Bobkina of Nycomed Russia |
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| “Do it to them, before they do it to you. From a company perspective to self reflection”. “This Master Class is a wonderful journey”. |
Arthur van Essen of Marsh |
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| “My brains haven’t worked as hard as since my last university exam to relate the benefits of CI to my own company situation”. |
Aernout van Citters of Tata Steel |
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| “We are going to throw the windows of our company wide open! Joseph showed us in an extensive and inspiring two day master class how to become and stay fully aware of what’s happening outside with the aim to prepare ourselves for the future”. |
Johan Bos of the Atag Pelgrim Etna Group |
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| “An extensive overview of potential tools for competitive intelligence and the urgency to use them”. |
Jurriaan Hehenkamp of Albemarle Catalysts |
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| “I had two very inspiring days. In addition to an extensive competitive intelligence toolbox, I went back to the office with an applicable action list. Exactly what I needed”. |
Roy Eysbach of Wolters-Noordhoff/Infinitas Learning |
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| “The Master Class CI was a big success for me, because after 5 minutes there already was a start of sharing of information, knowledge and enthusiasm. Not only from Joseph to the attendees, but among the whole group. The CI tools provided during this Master Class are a great selection to choose from and already have proven their value the first day after the Master Class”. |
Edwin Luijks of Agilent Technologies |
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| “This Master Class offers a down-to-earth, ready to use approach to start with CI in your company right away. The need of having competitive intelligence in place in your company is evident”. |
Larissa van Streun of Heineken International |
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| “This Master Class will transform you from information provider to problem solver, to apply competitive intelligence as the key driver for innovation and shaping the future. There is excellent facilitation in place to promote social networking and collaborative filtering among the participants during and after the event”. |
Abi Mirkhani of Nokia |
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| “Joseph’s step-by-step approach combined with a lot of tools, tips and practical examples we got to the bottom of Competitive Intelligence and its added value for our company”. |
Zoubaa of Electrabel Suez |
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| “The Master Class Competitive Intelligence has been an energetic, concise and dense class packed full with inspiring insights and applicable lessons on how to gather information and create action driven intelligence that opens up competitive chances in our increasingly commoditised world”. |
Robin van Raaij of RWE Energy |
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| “The overview of different analytical tools, the given examples and the participants from the different industries makes this Master Class worthy”. |
Stanlislas Fransman of ING Bank |
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| “The Master Class Competitive Intelligence enabled me to further expand CI within our company, as theory and practice were closely related”. |
Eric Knibbe of Telefoongids |
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| “A broad ranging and interesting master class that gives attendees a solid grounding in the theory and practical tools used in corporate intelligence. Well worth attending”. |
Jennifer Cummins of Nycomed International |
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| “Rodenberg has managed to show a complete overview of CI and how it can give your company the needed competitive edge for the future. The many case examples bring it very much alive including interesting do’s and don’ts”. |
Ron Beek of Vodafone |
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| “The Master Class is an eye opening experience to see CI move beyond and where information management and marketing lacks and ends. I feel like having the baggage now to make CI work within our organization”. |
Ramon Mommersteeg of DMV International |
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| “For any company that finally realizes that CI is the way forward, this Master Class should not be missed”. |
Alain Wille of FEI Company |
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| “An excellent Master Class lead by an excellent Master in CI. The Master Class provides me not only more in-depth knowledge about competitive intelligence but it provides also many tools which can be implemented short term to improve CI within your organization. I experienced the Master Class as very useful and very inspiring!” |
Rene Loozen of Royal Vopak |
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| “This Master Class gave me numerous tools which enables me to transform CI theory into practice immediately”. |
Floris Parlevliet of Albemarle Catalysts Company |
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| “To me it has been an eye-opener that business intelligence and data warehousing are not the only tools to steer an organization. I was not aware that CI can be of such a great advantage. It is incomprehensible that most organizations in the Netherlands are hardly active in CI”. |
Bernard Beeftink of Atos Origin |
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| “The Master Class gives you clear and practical insides about the value of competitive intelligence in divers sorts of business sectors. Competitive intelligence can give your company a competitive edge in which the human factor is the most important to take into account”. |
Mathijs Vugts of Heijmans Construction |
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| “The combination of academic expertise and very practical cases broadens the mind and inspires to strategic and operational thinking. A very captivating two days Master Class for any sector, also thanks to the many years of experiences and enthusiasm of Joseph Rodenberg”. |
Sabine Claus of Dexia Bank Belgium |
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| “The Master Class has opened our eyes more than ever to speed up the implementation of CI in our company. The embedding of CI in the organization is the key topic of the whole executive management team”. |
Andre Myny of Vitronics Soltec USA |
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| “A complete and comprehensive approach to innovation and company survival”. |
Rens Vandeberg of University of Utrecht, The Netherlands |
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| “I see Competitive Intelligence training as an essential building block in management training, not only for CI specialists. Joseph Rodenberg’s very well prepared and inspiring master class covers all important aspects of CI without spending too much time on details. I specially benefited a lot from the many practical examples from his own work as a CI consultant for major companies. Enough time was available for lively discussions and experience sharing. A major intention of the master class is to propose how to implement CI into an organisational framework. This turned out to be of great value for me since I can immediately make use of the learnings”. |
Dr. Jürgen Paal of Altana Pharma |
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| “The combination that Joseph Rodenberg offers of in-depth and hands-on experience, thorough knowledge of CI, strategy and management, as well as the real-life case studies provides for a high learning curve and optimal results” |
Dr. Eduardo Flores Bermudez of Bayer HealthCare Germany |
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| “The Master Class didn’t give me just the tools to set-up Competitive Intelligence within the Corus Group, however much more important was the great inspiration”.
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Johan den Hartog of Corus Group |
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| “An extensive insight to the methodologies and processes of working with Competitive Intelligence at different organisations. Very valuable for me in my work as intelligence professional”
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Charlotte Hakansson of Nycomed Pharma Group |
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| “This two-day Master Class gave me an overview of the function and relevance of Competitive Intelligence within a corporation, gave insights in best and worst practices and gives the key factors to understand CI”
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Harry Steenwijk of the Heijmans Construction Group |
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| “Competitive Intelligence by Joseph Rodenberg was for us a useful experience in order to check were we stand as a company. Competitive and Intelligent came together in a professional setting, with players from different backgrounds, expectations and goals. Be extremely critical towards yourself and your own organization and adapting this as a way of thinking, or in other words, using this as management discipline. CI within Nedap is already part of our culture and the Master Class CI confirmed that we are on the right track”.
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Ton Scharenborg and Eric Venema of Nedap Power Supplies |
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| “A step-by-step introduction into the world of Competitive Intelligence with lots of inspirational presentation techniques”
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Marije Gast of Essent Energy |
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| “The Master Class CI gives me structure and tools to leverage competitive intelligence in our organisation at a higher level”
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Arjan Schalken of TNO |
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| “Sharing knowledge creates intelligence. This is such a reality for both people and organisations. The Master Class CI was not only very fruitful in providing tools to make it happen, but also challenges the participants to discover new possibilities to apply it in their own organisation”
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Steven Rosman of TouchStone |
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| “The Master Class CI has given me tremendous insights on the various tools and information that is applicable within the organisation. It's simply a completely different and more realistic approach of gathering the right information, which will lead to a more accurate overview of both the internal and external environment”
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Alecia Rowe of Hogeschool Utrecht |
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| “For me the Master Class was the awareness of C plus I into CI and the possibilities within my organisation”
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Jack Kobes of Rabobank Netherlands |
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| "The Masterclass Competitive Intelligence is the place where theory and practice meet"
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Menno Rijk of Merck Sharp & Dohme |
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| "The Masterclass in Competitive Intelligence substantially helped me in learning how to see the forest for the trees"
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Niek Streefkerk from Nutreco |
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| "The Masterclass Competitive Intelligence is a progressive and inspirational course, which shows how intelligence can make the difference between failure and success"
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Eric Keultjes from TPGPost |
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| “Rodenberg's enthousiasm and inspiration during this Master Class is great and I gained a lot of new energy back from him to solve our problems at the CI implementation process”
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Patrick Fokker of Fortis ASR |
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| “The interactive Master Class in a professional setting with senior CI managers updates you on the latest CI matters in just two days and provides inspiring food for thought”
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Tjerk Lerou of Sanoma Magazines
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| "The Masterclass gave a good overview of the new discipline of Competitive Intelligence as well as the inspiration to really kick off with more advanced and structured CI in my daily business through it's interactive setting and the myriad of examples and cases"
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Sander Molenaar from Essent |
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| "Highly effective seminar that provided next to a solid understanding of the CI discipline, a lot of concrete applicable actions and inspiration to further improve the CI function within my company"
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Michel ten Donkelaar of Danone |
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| "Two days of hard and excellent work in an ideal setting concerning the number of participants and branche mix. Sorry it was over"
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Wim van Liere of Delta Energy |
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| "The master Class was an very inspiring event because it combined valuable information about Competitive Intelligence and interesting cases of companies dealing with CI. One of my learning points is that CI is not about IT, but about people and this sharing knowledge is key for a successful way of organizing CI within your company"
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Pedro Vissers of Rabobank |
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| "This Master Class gives guidance to create more certainty in an uncertain environment"
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Dennis de Graaf of Forbo Flooring |
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| "This Master Class indicated to me that CI is a new management discipline to condens and speed up both internal & external information to actionable activities within the strategy process of a company"
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Mario van Wingerde of AkzoNobel Resins |
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| "A very useful training session that will be enriched through the follow-up sessions by the participants"
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Maarten van der Dussen of Kema |
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| "The CI Master Class gives a host of good reasons to start reviving the old CI discipline in this after-the-ICT-hype-era"
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Harold van Garderen of Oce Technology |
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| "CI provides answers about the why and how a company strategically should move ahead of the traditional researching approach that only maps a company's environment"
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Philip Altena of Kema |
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| "The Master Class CI delivers state-of-the-art knowledge and tools covering CI, its processes, the required spectrum of analysis, the consideration of industry and company cultures, networking for synergy, and also dissects case studies within various industries to provide an overall view of practical CI"
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Dr. Eduardo Flores Bermudez of Bayer HealthCare Germany
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| "If you take marketing strategy, and therefore your long term position seriously, you can't afford to be complacent about Competitive Intelligence. This Master Class provides a cutting edge insight into what the strategic position of CI should be in your company"
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Carlos Zwikker of IPM International |
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| "Valuable course for marketing and decision support in a fast changing environment"
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Roeland Kremers of Heijmans Construction Company |
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| "I appreciated the link from theory to real examples to develop CI in the real world"
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Dr. Manfred Roettele Former Head of BI of Aventis France |
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| "A very intensive and useful Competitive Intelligence course. It was very helpful for me to understand the importance of CI to our business and the areas of contribution I can make"
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James Barron of Shell Hydrogen |
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| "The Master Class CI provides a good foundation for those who are willing to create this function back at their companies"
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Vadim Lishinsky of BASF Germany |
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